Battlefy Study

Way, way, waaay back in October of 2015, I was asked by Battlefy — an online service that provides the tournament management tools for esports — to review their user experience. I was given the span of a week to redesign a single aspect of it, based on what I believed their product and experience goals were.

So I produced a UX study, divided into three parts.

  • First, I proposed an ambitious, ostentatious vision for their product — whenever people wanted to play games online for money, their first choice should be Battlefy. It doesn’t matter if it’s an international tournament with hundreds of entrants, or a 30-man guild that just wants play Best of 7’s on a Friday night.

  • I provided a general overview on some of the current issues and roadblocks in Battlefy's design. The most noticeable problem was how difficult it was for users to search and skim tournaments for relevant information, such as dates, rewards or organizers.

  • I redesigned their Find Tournaments page, recommending incremental changes to the design that would help make Battlefy more accessible and functional for hardcore, competitive gamers.